Understanding the Umiutma Code in Universal Analytics

The umiutma code (Universal Modification Index Universal Transaction Mapping Account) is a unique transaction identifier used in certain Universal Analytics (UA) implementations.

Components

• Date and time of transaction
• Traffic source / campaign
• User ID (if available)
• Session and hit-scoped custom dimensions

Purpose

• Track user activity across sessions.
• Enable detailed attribution and funnel analysis.
• Support custom reporting and segmentation.

Note: This is not a standard Google Analytics parameter; it appears in custom or third-party UA implementations.