What types of services does the company Millward Brown offer?

Millward Brown offers three types of services:

- Brand & Communication:

- Advertising and communications: Millward Brown helps businesses develop and evaluate advertising campaigns, ensuring that they are effective and resonate with the target audience.

- Customer Experience (CX):

- Customer Satisfaction: Millward Brown measures customer satisfaction and loyalty to help businesses understand their customers' needs and make improvements to their products or services.

- Customer Journey: Millward Brown analyzes the customer journey, identifying touchpoints and barriers to conversion, and providing insights for improving customer experiences.

- Employee Experience: Millward Brown evaluates employee engagement and satisfaction, helping organizations create a positive and productive work environment.

- Media & Digital:

- Media research and planning: Millward Brown provides insights into media consumption patterns and helps businesses optimize their media investments for maximum impact.

- Competitive analysis: Millward Brown conducts competitive analysis, providing companies with a comprehensive understanding of their competitors' strengths and weaknesses.