What are the 7 of marketing mix for hospital and tourism industry?

The traditional 7Ps of marketing - Product, Price, Promotion, Place, People, Physical Evidence, and Process - apply to both the hospital and tourism industries, but with some subtle differences.

1. Product

In the hospital industry, the product refers to the medical services, treatments, and facilities provided to patients. In the tourism industry, the product encompasses the entire travel experience, including transportation, accommodation, activities, and attractions.

2. Price

The price of hospital services is typically set by insurance companies or government regulations, while the price of tourism products varies depending on the type of travel experience, the destination, and the time of year.

3. Promotion

Hospitals typically promote their services through advertising campaigns, public relations, and word-of-mouth recommendations from patients. Tourism businesses promote their products through advertising, public relations, travel agents, and social media.

4. Place

The place where hospital services are provided is crucial for patient convenience and accessibility. In the tourism industry, the place refers to the destination where tourists visit.

5. People

The people who work in hospitals play a vital role in patient care and satisfaction. In the tourism industry, the people who interact with tourists include airline staff, hotel staff, tour guides, and local residents.

6. Physical Evidence

Physical evidence refers to the tangible evidence of a product or service. In the hospital industry, this includes the hospital building, medical equipment, and patient rooms. In the tourism industry, physical evidence includes hotels, restaurants, transportation vehicles, and attractions.

7. Process

The process refers to the steps involved in delivering a product or service. In the hospital industry, this includes the process of patient registration, diagnosis, treatment, and recovery. In the tourism industry, the process includes the process of booking travel, planning an itinerary, and experiencing the destination.

By understanding and managing the 7Ps of marketing, hospitals and tourism businesses can effectively attract and retain customers and achieve their business goals.