What is a rolling 90 day period?

A rolling 90 day period is a continuous 90 day time frame that moves forward one day at a time. For example, if today is January 15th, the rolling 90 day period would be from October 17th - January 15th. Tomorrow, the rolling 90 day period would be from October 18th - January 16th.

Rolling 90 day periods are often used to track performance metrics such as revenue, website traffic, or app downloads. This type of reporting allows businesses to see trends and fluctuations over time, and to compare performance to previous periods.