PESTLE Analysis: Understanding Key Business Factors - Definitions & Examples

PESTLEG stands for:

P: Political factors, such as government regulations, taxation policies, and trade agreements

E: Economic factors, such as inflation, exchange rates, and economic growth

S: Social factors, such as demographics, consumer preferences, and cultural norms

T: Technological factors, such as new inventions, innovations, and advancements in technology

L: Legal factors, such as labor laws, consumer protection laws, and environmental regulations

E: Environmental factors, such as climate change, pollution, and resource scarcity

G: Global factors, such as globalization, international competition, and political instability