PESTLEG Analysis: Extended Framework for Environmental Scanning

PESTLEG adds Global factors to the classic PESTLE model:

• Political – regulations, stability, trade policy
• Economic – growth, inflation, exchange rates
• Social – demographics, culture, consumer trends
• Technological – innovation, automation, R&D
• Legal – labor, consumer, environmental law
• Environmental – climate, resources, sustainability
• Global – geopolitics, supply chains, pandemics

Used in strategic planning to identify macro-level opportunities and threats.