The Psychology of Color: How Colors Impact Mood & Behavior
Red
* Positive: passion, energy, strength, power, confidence, excitement
* Negative: anger, rage, violence, aggression, danger
Orange
* Positive: enthusiasm, creativity, joy, optimism, warmth, friendliness
* Negative: superficiality, deceit, dishonesty, insincerity
Yellow
* Positive: happiness, sunshine, positivity, optimism, intellect, clarity, energy
* Negative: jealousy, envy, cowardice, deceit
Green
* Positive: growth, nature, money, fertility, abundance, health, balance, harmony
* Negative: envy, jealousy, greed, stagnation, immaturity
Blue
* Positive: trust, loyalty, peace, tranquility, serenity, wisdom, truth, justice
* Negative: sadness, depression, coldness, aloofness, unapproachability
Purple
* Positive: royalty, luxury, wealth, power, ambition, creativity, spirituality, intuition
* Negative: arrogance, pride, snobbishness, self-importance
Black
* Positive: mystery, power, sophistication, elegance, formality
* Negative: death, mourning, sadness, depression, evil, darkness
White
* Positive: purity, innocence, perfection, cleanliness, simplicity, new beginnings
* Negative: blandness, sterility, coldness, detachment, aloofness
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